About ABZ

Crafting dreams into unforgettable journeys

A journey of passion, innovation and unwavering commitment to making travel dreams come true.

55+
Years of excellence: 38
Global awards: 100k+
Happy travellers

Continuing the legacy of his late father, Datuk Seri A. Baharuddin, Ammar leads ABZ Tours with the same passion and vision that founded the company in 1968. He carries forward a belief that travel should bring people closer to the world, creating opportunities to discover new places, experience different cultures, and share meaningful moments together.

Under his leadership, ABZ Tours keeps evolving while staying true to its core mission: making exceptional travel experiences accessible to all Malaysians. From thoughtfully planned itineraries to personal support along the way, the company remains focused on helping travellers enjoy their journeys with comfort and confidence.

Ammar Shah Bin Baharuddin

Chief Executive Officer

Our story

Where every journey begins

Founded in 1968 by the visionary late Datuk Seri A. Baharuddin, ABZ Tours began with a simple yet powerful mission: to make travel accessible to all Malaysians.

What started as a small travel agency has grown into one of Malaysia's leading travel companies, pioneering Kashmir tours and setting new standards for affordable, high-quality travel.

Today, we continue to honour his legacy by crafting memorable journeys that transform lives, one adventure at a time.

What drives us

Our purpose & goals

Guiding principles behind every trip we plan.

Our mission

To provide affordable tour packages with equal importance on comfort and convenience, making every tour memorable. We make travel easy, enjoyable and unforgettable, with personalised experiences and excellent service.

Our vision

That every client gains memorable experiences and fulfils their dreams through travelling with us, inspiring a love for travel and connecting people to the beauty and diversity of the world.

Since 1968

Key milestones

Defining moments that shaped our journey.

1968
Our foundation
Founded by Datuk Seri A. Baharuddin with a vision to make travel accessible to all.
1985
Kashmir pioneer
First Malaysian agency to introduce Kashmir tour packages.
2000
Digital evolution
Embraced technology to enhance the customer experience.
2025
Modern excellence
Continuing our legacy with innovative travel solutions.